The Art of Crafting Luxe Pizza: What Sets PizzaLuxe Apart
Pizza is more than a meal — it’s a global symbol of comfort, community, and creativity. But at PizzaLuxe, we’ve taken this iconic dish and transformed it into something more: a refined yet approachable expression of culinary craft.
In this deep dive into the art of crafting luxe pizza, we’ll explore the techniques, ingredients, and ethos that set PizzaLuxe apart from your typical pizzeria. Whether you’re a seasoned foodie or a casual pizza lover, prepare to look at your favourite food in a whole new light.
A Luxe Philosophy: Simplicity with Intention
At PizzaLuxe, we believe that great food begins with great ingredients — and that luxury doesn’t have to be fussy, expensive, or exclusive. Our mission is to elevate pizza using:
- Premium, responsibly sourced ingredients
- Handmade, long-fermented dough
- Thoughtfully curated flavour combinations
- A welcoming yet stylish dining experience
The result? Artisan-quality food that feels indulgent yet accessible, served in lively urban spaces and transport hubs for everyday enjoyment.
Ingredient-Led, Always
The foundation of every PizzaLuxe creation is its ingredients — each one chosen not only for quality and taste but for how well it complements the whole. This meticulous approach is central to what makes our pizzas stand out.
Highlights from Our Pantry
San Marzano Tomatoes
Sourced from Italy’s volcanic plains, these naturally sweet tomatoes form the rich base of our house-made tomato sauce. They’re low in acidity and packed with flavour.
Fior di Latte Mozzarella
Made from fresh cow’s milk, Fior di Latte melts to a creamy texture without overwhelming other ingredients — striking the perfect balance between richness and restraint.
European Cured Meats
From Tuscan fennel salami to spicy nduja and Italian pancetta, our meat toppings are carefully selected to deliver depth and contrast. We also showcase high-quality British meats when seasonally available.
Grilled Vegetables & Fresh Herbs
Chargrilled courgettes, roasted red onions, and vibrant red peppers are prepped in-house and finished with aromatic touches like basil, rocket, and oregano.
House-Made Drizzles & Sauces
Every detail matters — which is why many pizzas are finished with distinctive sauces like garlic aioli, balsamic glaze, or chilli honey for added flair.
The Dough: Where Craft Meets Chemistry
No element of a pizza is more defining — or more underrated — than its base. At PizzaLuxe, we treat dough as a craft of its own, using time, technique, and science to achieve the ideal balance of crispness, chew, and flavour.
Our Signature Dough Process
96-Hour Fermentation
We slow-ferment our dough for at least four days, allowing natural yeast activity to develop flavour complexity and improve digestibility.
High Hydration for Airy Texture
Our dough contains a higher percentage of water than most, which results in lightness, blistered air pockets, and a delicate bite.
Hand-Stretched & Stone-Baked
Every base is hand-stretched to order and cooked at high heat on a stone surface. This gives it that signature thin, crisp finish — golden at the edges, tender at the centre.
Our dough is made fresh every day, without shortcuts or preservatives. It’s a testament to our belief that the best pizza starts with the basics done brilliantly.
Signature Creations That Tell a Story
While we encourage customization, our curated pizza menu has been crafted with intention. Each pizza on the menu is built for balance, layering sweet, savoury, creamy, spicy, and umami in just the right amounts.
Examples of Our Luxe Craftsmanship
Margherita (V)
Cherry tomatoes, sun-dried tomatoes, fresh basil & oregano.
Bufala (V)
Buffalo mozzarella, sun-dried tomatoes, fresh basil & oregano.
Carne
Salami, chorizo, pepperoni & green chilli.
Chorizo
Chorizo, goats’ cheese, roasted grapes & honey.
Prosciutto
Prosciutto crudo, gorgonzola, rocket & parmesan shavings.
Picante
‘Nduja, salami, burrata & chilli honey.
Pollo
Garlic butter chicken, flat mushroom & sweetcorn relish.
Otto Formaggi (V)
Mozzarella, goats cheese, gorgonzola, feta, halloumi, buffalo mozzarella, burrata, pecorino & thyme.
Salmone
Picalilli créme fraiche base, smoked salmon, roast salmon, gremolata, crispy onions, sea salt, watercress & lemon.
Sicilia (V)
Pesto base, ricotta, artichokes, capers, pistachios, sun-dried tomatoes, black olives, honey & lemon.
Every pizza is a study in flavour balance — no one ingredient outshines the others. It’s about harmony, texture, and a layered experience that lingers long after the last bite.
Pizza Meets Cocktails: Elevating the Whole Experience
PizzaLuxe is more than a pizzeria — it’s a full culinary experience, complete with a curated cocktail list, small plates, and desserts that echo the same focus on quality and creativity.
The Cocktail Bar Vibe
Our cocktail bars are stocked with premium spirits and run by skilled mixologists who understand balance as well as our pizzaiolos do. Whether it’s a Negroni, an Espresso Martini, or a spicy Paloma, each drink is made to order with care — and crafted to complement the food.
Shareables & Sides with a Luxe Touch
We offer vibrant small plates and sides that can be shared or savoured solo. From burrata with tomatoes to garlic prawns and truffle fries, every item is treated with the same precision as our pizzas.
Where Design & Hospitality Intersect
Every PizzaLuxe location is designed to be inviting yet refined, mixing contemporary design with warm materials and open kitchens that bring guests into the process.
We’re proud to serve in some of the UK’s busiest cities and transport hubs — offering a slice of quality and calm in spaces where people are often on the go. Whether you’re seated at the cocktail bar or grabbing a quick meal before a flight, the experience remains consistently elevated.
Affordable Indulgence, Every Day
What truly defines our concept of “luxe” is that it’s not limited to fine-dining restaurants or special occasions. We want great food and drink to be:
- Accessible
- Affordable
- Available where you are
Our prices reflect our belief in fair value — for our guests, our suppliers, and our team. By streamlining operations, building thoughtful menus, and prioritising quality, we’re able to deliver a product that feels indulgent without breaking the bank.
Locations Across the UK
You can experience PizzaLuxe in several vibrant locations, including:
- London – Principal Place, Shoreditch
Unit 2A, Principal Place, Worship Street, London EC2A 2FA - London – Westfield Stratford City
96 Westfield Stratford City, Montfichet Road, Stratford, London E20 1EL - Manchester – Arndale Centre
R10 Halle Place, Manchester M4 3AQ - Leeds – Trinity Kitchen
27 Albion St, Leeds LS1 5AY
Each space has its own energy, but the same unwavering commitment to artisan pizza, exceptional service, and welcoming atmosphere.
Looking Forward: Innovation Without Losing Identity
As PizzaLuxe continues to grow, our focus remains firmly on craft and community. We’re exploring seasonal menus, more plant-based options, and collaborations with local producers — but always with our core values intact.
- We don’t chase trends.
- We have perfect fundamentals.
- We evolve without losing what makes us special.
Join Us at the Table
At PizzaLuxe, every detail — from the dough to the garnish — is a choice made with care. Our goal is simple: to create an experience that feels luxurious in flavour, atmosphere, and intention — while remaining casual and welcoming for everyone.
Come see what sets us apart!